MyOptique Case Study

MyOptique Group are a well-known pure-play e-commerce retailer selling prescription eyewear and sunglasses online.

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PGO Product Consulting worked with MyOptique Group to help their team deliver key commercial initiatives over a period of 9 months. The team’s knowledge of agile processes varied and an opportunity to improve their effectiveness was spotted.

To fix this we identified the key initiatives to deliver and joined one of Scrum teams as product owner to empower delivery.

Together we have been able to:

Enhance the team’s Scrum process understanding through prioritising relationships and affirming basic Scrum theory, values and practice:

  • As a team we eliminated troublesome sprint hangover and increased transparency by implementing sprint goals, splitting backlog items, improving forecasts and focusing on collaboration at the daily scrum. 
  • Introducing different retrospective formats helped the team inspect and adapt by surfacing issues, considering constraints and highlighting areas for improvement. 

Continue building trust and transparency with wider business through regular consistent communication, delivery of product increments and regular sprint reviews. Crucially being available for both the team and stakeholders has proved a major advantage.

Work on 6 initiatives designed to improve top-line metrics including:

  1. Expansion and stabilisation of 3rd party marketplace presence
  2. Recovery of lost revenue from mobile devices — increasing mobile conversion rate (CR) by 33%
  3. Refreshing the GlassesDirect.co.uk brand look & feel
  4. Teeing up a brand new revenue opportunity for later in the year
  5. Empowering intelligent promotional partnerships with key sunglasses suppliers
  6. Integration of new hosted checkout solution

Set a clearer vision for the future by:

  • Rationalising and visualising the roadmap in Now/Next/Later format on JIRA
  • Clearing out old irrelevant requests and grouping important requests around strategic initiatives
  • Working with others in the business to prioritise and order items at the top of backlog
  • Supporting the discovery and initial refinement of future projects 

On top of all these together we improved software quality as a result of giving the team space to breathe. A better understanding of the business drivers and agile processes means the team are more invested in what they build, and why they are building it. Improving estimation and forecasting means there is space to pay down technical debt and tackle bugs arising mid-sprint.

The development team deserve much credit for the way they responded to coaching and stepped up to make changes. The onus is now on them to engage with the wider business, continue communicating and maintaining transparency.

As a new product owner joins them they have a firm foundation to build on!

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